Small introduction/presentation, job or activity, place of birth or country of origin, training or career, place of living

Sensitive and authentic, Rachel - who is now 43 - is the mom of a 16-year old daughter and stepmom of two wonderful young women. For the past 10 years, she has been leading the family's business, Forever Institut, a medical spa located in Geneva, Nyon and Lausanne specializing in injectables and lasers. She is originally from Geneva - where she lives now - but lived a few years in Boston when she was a kid. After having graduated from HEID, she joined Union Bancaire Privée where she managed their external communications and internal magazine.‍

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Tell us about your place of residence, city or region, and what you like about it.

I live in Geneva, which is also my hometown. I love my city because it is very central, making it easy to enjoy wonderful getaways. It is lively yet very close tonature and never stressful or oppressive. As an introvert, I also need calm andnature to recharge. Above all, I love it because it represents “my home.”

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Your must-see addresses near you (restaurants, markets, galleries, museums, secret spots, etc.)‍

The speakeasy at Chez Piaf in Pâquis, Restaurant de la Plage des Eaux-Vives, La Closerie in Cologny, The Carouge Market, SIP Glow Bar (a LED Bar inside Forever Institut in Geneva), my mother's gallery, Analix Forever.

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‍Your favorite places on Earth?‍

I love staying at our place in the mountains in Praz-sur-Arly, surrounded by nature, where I can breathe fresh air and truly disconnect. It feels like another “home” to me. I also love the village of Hermance and its beautiful lakeside.

Tuscany holds a special place in my heart for its wine, landscapes, and romantic atmosphere. And Folegandros, in the Cyclades in Greece, for its unforgettable sunsets.

Lastly, one of my favorite moments is simply being with my husband on a sailing boat on a calm sea, enjoying a glass of rosé after a day on the water.‍

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Do you think it is important to travel and why?‍

Traveling serves two very important purposes to me. The first is to recharge my batteries, as it is difficult for me to fully disconnect from work if I don’t leave my environment. The second is to discover other cultures and broaden my perspective on the world.

One of my most memorable trips was to India, which was a first for me. We traveled to secluded places, far from the usual tourist paths, and I loved it. Meeting local people in the villages we passed through was an incredibly enriching experience.

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What do you think about the future of travel and what should we consider?‍

Travel is becoming more expensive, and I believe the era of mass tourism may gradually slow down. People will probably start favoring destinations closer to home or places that are less touristy. I also hope that the trend of chasing the perfect Instagram photo will fade, because traveling should be about experiencing places for yourself rather than showing them off.

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What would you advise?‍

Highly touristic destinations should continue to limit mass tourism. Governments could also encourage people to discover their own countries or more secluded villages that could benefit from a bit more attention — without becoming the next “place to be.”

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As a woman,how do you see the future of our societies?‍

I don’t think this is only a question of gender, but rather a question for humanity as a whole. We are living in very uncertain times. The pressure we put on the Earth and its resources is starting to come back to us like a boomerang. I don’t pretend to have the solution, but I truly hope that humanity will regain agreater sense of serenity in the near future.

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How do you think you can contribute to it? Women who inspire you?

I try to contribute simply by being as kind and caring as possible toward the people around me. One woman who inspires me is Nathalie Brodard, who created her HR agency and also developed the association “Hire Me I’m Fabulous,” which supports people who struggle to find employment. She has as much energy as she has heart.‍

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What would be your dream trip?‍

One of my dreams would be to leave for several months with just a one-way ticket and take the time to explore the places I fall in love with along the way.

I would definitely travel through Asia, visiting Laos and Vietnam, and eventually go tomore remote places like Raja Ampat to dive there. I have so many travel dreams that it’s hard to list them all.